BRANDING & MOTION

JUMP for VR

I was part of a small team at Google Creative Lab that was tasked with creating an identity for the launch of a new steroscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. My personal contribution was designing the logotype and to explore and experiment how the mark could live and move in 3D space. 

CLIENT / GOOGLE          
AGENCY / NA          
YEAR / 2015

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360°

The following video is a great example of what the Jump rig can capture with true steroscopic 360° video. Best viewed with Google Cardboard or other VR headsets. Directed by the talented Jessica Brillhart.

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MY ROLES & RESPONSIBILITIES

3D, Logo Design, Animation and Prototyping.

TEAM CREDITS

Koen Malfait - Creative Director
Matt Delbridge - Branding
Nooka Jones - Team Lead

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GET IN TOUCH

LOCATION
New York, NY