I was part of a small team at Google Creative Lab that was tasked with creating an identity for the launch of a new steroscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. My personal contribution was designing the logotype and to explore and experiment how the mark could live and move in 3D space.
The following video is a great example of what the Jump rig can capture with true steroscopic 360° video. Best viewed with Google Cardboard or other VR headsets. Directed by the talented Jessica Brillhart.
3D, Logo Design, Animation and Prototyping.
Koen Malfait - Creative Director
Matt Delbridge - Branding
Nooka Jones - Team Lead