CREATIVE DIRECTION
Bring Your Challenges
We set out to change how people prepare for retirement. We partnered with professors from leading universities to create The Challenge Lab, a destination where people can understand their behavioral challenges and learn how to overcome them. Through videos, experiments, expert articles and over 60 interactive pieces, the site breaks down five key challenges. It explains the science behind why we crave instant gratification. Why we put things off. Why we follow the herd. Why we misjudge risk. And what it means that we're living longer.
The Challenge Lab is a platform where people who may not know anything about finance can understand something even more important: themselves.
CLIENT / PRUDENTIAL
AGENCY / DROGA5
YEAR / 2013
Typography
Illustration
Film
MY ROLES & RESPONSIBILITIES
Creative & Design Direction, Creative Strategy & Concepting.
TEAM CREDITS
Neil Heyman & Kevin Brady - ECD
Jerry Hoak, Ray Del Savio, Lucas Hearl - CD
Karen Land - AD
Brian Eden, Ant White, Tara Lawall - Copywriters
Ben Downard, Ben Grube, Devin Croda - Designers
Eileen Tang - Sr. UX Designer
Amber Wimmer - Sr Producer
Andy Hatch - Tech Producer
David Justus - Tech Director
Ted Florea, Zach Foster, Josh Millrod - Strategy
Paul McGeiver - Photography
Brian Yasko, Heidi Rick - Account
PARTNER/VENDOR
Use All Five - Development
I Love Dust - Illustration
Chris Labrooy - 3D Typography
Craig Ward - Typography (photo)
Serial Cut - Illustration